What’s it all about?

By surfing the pages of Farm Inc, you have access to an online training tool to help you market your produce and improve knowledge. The training material consists of 6 Modules (What is marketing?, A good marketing plan, Farmers markets, Quality, The strength of a Rural Brand, Selling Abroad) with a focus on marketing, branding and internationalisation of agricultural products. It is accompanied by exercises, quotes, photos, videos, interviews and case studies, in a reasonable path of experiential learning.

For those who want to embark on a journey in search of information, suggestions, and cases studies with an integrated supply chain perspective based on local identities, Farm Inc. represents a concrete learning opportunity which is very useful in everyday agri-business management and exploitable by both trainers and entrepreneurs in the agricultural sector.

This platform has been developed by a transnational partnership involving Universities, farmers organizations, training institutions in Greece, Latvia, Belgium, Cyprus and Italy. So do not be surprised if you will find links to international websites, interviews, in-depth material in English also in the translated versions. It is simply the way of Farm Inc. to get you to set your sails!!!

How to use this tool

The Farm Inc. platform is structured in 6 flexible and integrated pathways: it's up to you to decide whether to start your self-learning from Module 1, with the introduction to the fundamental topics on the agri-food marketing sector and then to deepen each aspect in the following modules, or if you prefer to navigate directly through the pages dedicated to topics linked with a marketing plan, direct selling, quality, territorial brands and international markets. In any case, do not forget to exploit the presented case studies and experiences and to test the skills you learned by answering to the proposed tests.

The platform can also be used as an archive of teaching materials available for trainers, to draw sections, concepts, ideas and to start discussions with students by offering them an anticipatory and preparatory tool to be shared in the classroom.