1. What do you think that Marketing means, for a farm?

A set of tools that affect both the strategies of production and the way a product is sold

A modern selling strategy, especially important for young farmers

A contradiction

2. When you participate in markets or fairs, how do you act against your competitors?

I do not care about what others are doing, I think about making a good product and selling it to customers, trying to do my best to satisfy them

I pay attention to what they sell and at what price, trying to offer lower prices to attract also their customers

I try to understand what consumers want and what the market offers them, in order to propose me and my farm to the customers in the best way

3. You are an organic fruit producer and you have good clients in the local market. Some of your loyal customers suggest you to start producing jams. What is the first thing you do?

I suggest some recipes to let them do it by themselves, it is too expensive for me

I immediately start the production of jam choosing a nice label

I try to investigate even, with a short questionnaire, if this need is common to other customers, before beginning the study of the possible costs of such an idea

4. Direct selling is:

An opportunity to study the market, because there is the possibility to contact both customers and competitors

A waste of energy

The only alternative to large-scale distribution

5. What is the price of a product?

The expression of its value

The instrument for profit maximization

The sum of fixed and variable costs, plus a desired profit

6. What is promotion?

The set of initiatives implemented when a product is sold

The set of initiatives implemented to launch, promote, enhance the sales of your products

A cut price initiative

7. What does it mean that the demand for a product is inelastic?

That a change in price does not affect the demand

That a price increase raises the demand

That a decrease in price increases the demand

8. What does it mean for a farmer to focus on quality?

To address only clients willing to spend a lot of money for outstanding products

To offer only certified products, because they sell themselves

To be able to communicate to consumers what and how a product is produced, winning their trust

9. What does it mean to you to be market-oriented, being a farmer?

To be focused on the techniques of production, because they are the basis for obtaining a quality product

To participate as much as possible in markets and fairs because it's important to be known

To understanding market needs before deciding how, what and why produce

10. What is the unique selling proposition?

It is the selling of only one product at the time

It is the description of a product with only one characteristic

It is the way to propose your product focusing only on one quality aspect, in order to avoid to confuse or bore your clients

11. Is time important for marketing?

Yes, because markets change very fast

It depends on the product you are selling

No, it isn’t, it is important to do things properly and to take decisions with calm

12. What does market segmentation mean?

It is the process of dividing the market in group of competitors who sell the same things

It is the process of dividing the market in group of consumers who have the same needs

It is the opportunity for you to participate to different markets