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Module 3: Farmers Markets

Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Test

Unit 5

Test

Answer the following questions:

1. What do European customers value more and more when buying food?

Nutrition and health risks

Price comparison

Color of the packaging

2. Being good in sales:

You are born with it

It is a skill you can acquire with learning

It is not necessary in today’s online and automated sales

3. First impression of you shop/stand/stall is very important for sales. How many positive experiences does it take to compensate for one negative?

4. Beautiful, neat, tidy, informing should be:

the retail design (corner/shop/stall)

the product

the salesperson

5. According to studies, when a consumer enters a shop:

They go left

They go straight

They go right

6. Which type does not constitute direct selling?

Farmers’ markets

Supermarkets

Farm sales/shops

7. Which are benefits of direct selling?

Wealth retention in local economies

Improved access to fresh produce

Both

8. What is HACCP?

Widely accepted principles for direct selling

Widely accepted principles for food safety assurance

Widely accepted principles for online advertising

9. How many are the HACCP principles?

10. Do you agree with these statements?

Empathy and flexibility are elements of the mindset of a good salesman

Yes No

A website is always the best way to promote your products

Yes No

Web advertising is effective and inexpensive

Yes No

Results
0-10 points: Good but you need to deepen more
11-15 points: Good job! There is margin for improvement though.
16-24 points: You are a really good Salesperson!

Unit 5

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