1. Brand building is about:

Your values, strengths, and community involvement

Your promotional budget, and time availability

Smart graphics and advertising strategy

2. Rural branding refers to:

Promoting agricultural products

Asking local producers to use new agricultural methods

Creating a brand for rural areas and communities, in order to add value to them

3. Rural branding success depends heavily on:

The understanding and acceptance of the brand by different local actors (farmers, business people, authorities, etc)

How good the marketing company employed is

The money spent on the effort

4. The difference between place marketing and place branding is that:

There is no real difference, both terms have the same meaning

The first focuses on customers’ needs and demands, while the second focuses at the unique selling points of a place

The first can be done individually, while the second is a collaborative effort

5. What does PDO stand for?

Plan for Development and Operation

Protected Designation of Origin

Property Damage Office

6. A territorial brand success depends heavily on:

Number of the participants

Sea proximity

Commitment of the participants

7. The traceability of products aims at:

ensuring food hygiene, animal health and welfare, and plant health

ensuring the farmer’s payment

ensuring that it is always possible to trace the firms and farms who have participated in making a product

8. A territorial brand can include:

Only agricultural products of a specific territory

Any local product or services that relate to the qualities of the brand

Selected and certified local products only

9. Which of the following is NOT a meaningful way to promote a territorial brand?

Creating a website and social media pages for the brand

Building partnerships and organizing special events

Accusing other brands to show the advantages of your own

10. Successful brands:

Offer a real benefit, retain high-quality level, and build relations with consumers

Have a high budget for marketing

Belong to big players only