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Module 2: A good marketing plan

Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Test

Unit 5

Test

Answer the following questions:

1. How often do you update your market statistical data?

Whenever I have time to dedicate it

At least every five years

Maximum every year

2. How much is important for you to know you clients?

It is essential and I use both desk and field tools to know them and meet their needs

The most important thing is talk with them

It is not possible for me to meet my clients because I mainly sell my products on line

3. Which one of the following statements about the characteristics of a product is true?

A traditional, local and regional product is always appreciated by all consumers

Transportation costs are important only if you sell in foreign countries

Providing more information about your product to the clients may allow you to access to a higher target, especially in difficult periods

4. What do you compare in your competitors analysis?

Especially price strategy

Especially costs structure

Especially services

Both material and immaterial characteristics

5. What is more important to analyze for your marketing plan?

Past and present

Present and future

Past and future

6. Which is the relationship between Business Plan and Marketing Plan?

It is the same thing

A Business Plan contains the Marketing Plan

A Marketing Plan contains the Business Plan

Results
0-5 points: It is still early, you need to learn more about a Marketing Plan
6-10 points: You need to be careful when you write you Marketing Plan
11-12 points: Your Marketing Plan will be great!

Unit 5

This project has been funded with support from the European Commission.
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